The Art Of Weaving & Crafting Human Stories With Designer Pranav Kirti

Huemn’s audacious journey into gender-less fashion signifies not just a style statement but a profound cultural shift. The brand’s collections are a kaleidoscope of styles, colours, and silhouettes for the tastemakers of our generation. Given the current state of fashion, where wardrobe curation supercedes trends, designer Pranav Kirti’s one-of-a kind statement pieces are here to become wardrobe mainstays for years to come.

Excerpts from the interview with Pranav Kirti:

T+L India: What led to the start of Huemn?

Pranav Kirti: Hunger. Huemn is an idea that has grown into a brand with the constant evolution of the human mind, and that is possible only when you surround yourself with inspiring artists who are as hungry as you to deliver and create. Great creative work often happens at the edge of your comfort zone. I believe that if you don’t feel this way before putting any work out there, then you have not pushed enough. This feeling is what I look for in my work, and in works of people that we collaborate with too.

T+L India: Can you tell us more about your collection titled BLUE and the message it holds?

Pranav Kirti: This collection is a celebration of our most loved intellectual properties reimagined in HUEMN blue. The message is anything that we do at Huemn has always been the same— humans are made to love.

T+L India: HUEMN sees an intersection of inclusivity, social landscape, and culture. How important is it for the brand to reflect these aspects in your designs? 

Pranav Kirti: For any community to thrive, the creative forces of that community have to be reflective of the outtakes of the societal turmoil of that period. This is what makes your work relevant. It makes it even more critical for a creative intellectual to be aware of at all times, for this process to be a natural phenomenon, and for the product to have depth. For us, it is more than just producing pretty looking clothes and calling it fashion, so we consciously choose to stay away from it.

T+L India: You have had interesting collaborations with brands like Pepsi. How do you come up with these collaborations?

Pranav Kirti: We are storytellers. These partnerships are designed only if there is a story to tell that both collaborators feel equally passionate about telling. The designer’s visit to Kashmir in 2017 impacted him deeply and inspired the brand’s designs for the next three years.

T+L India: How significant is sustainability in your design process?

Pranav Kirti :Finding the right story, and the vision to take it to our audience is key. Responsibly handling this process is mandatory in today’s environment. We are committed to that.

T+L India: Can you share any specific travel experiences that have made an impact on your creative process and influenced your designs for Huemn?

Pranav Kirti: My travel to Kashmir back in 2017 influenced me heavily. When Mark Hanauer and I were on our way back from Shopian in Kashmir, I was sitting in the backseat and we were driving through an isolated bazaar; the environment was a bit tense. From the backseat, I saw a boy of around 14 [years] with a mask on his face, big eyes, and a bigger stone in his hand approaching us. Our hearts were in our mouths, but we kept sitting motionless throughout. Our designs for the next three years had Kashmir in it; that was how impactful that visit was.

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